Multilingual without magic. Every flag a market.
In Wimpel a translation is an ordinary post with its own permalink. No rewrite rules, no front-end proxy, no word rental. Plus a market assistant that opens a new language in one click: scan, honest cost estimate, confirmation, run.
One plugin that makes your site multilingual without rebuilding WordPress
No conversion, no special construction, no new database structure. Just three pieces of information on the post, and everything else follows from them.
Translations are ordinary posts
Every translation is a real post or a real page with its own permalink. Wimpel only remembers what belongs together. Uninstall it and all your content stays.
hreflang that behaves
Bidirectional, with self-reference and x-default, absolute URLs. Output only from two published translations onwards, drafts stay out. If your SEO plugin already handles hreflang, one checkbox turns it off.
Language switcher without dead links
As a block and as a shortcode, with a lean stylesheet of its own and entirely without JavaScript. If a page has no translation, the switcher leads to the language home page or hides that language.
One-click market assistant
Pick the target language, scan, look at the estimate, confirm, let it run. At the end there is a number instead of a hunch: this many drafts created, this many errors, review them here.
Honest cost estimate
Before every run you see words, estimated price and an upper bound. The estimate is recalculated at launch, and no run exceeds the confirmed budget. Not via the back button either, and not by double-clicking.
Always a draft, never auto-publish
Machine translations land in your post list as drafts, without exception. What goes live is your decision. Auto-publish does not even exist as an option.
Nothing gets overwritten
If the source text changes, Wimpel marks the translation as outdated. Another run puts a comparison draft next to it instead of overwriting your edited version. Your market adaptations survive every round.
Market and context notes
After translating, Wimpel asks questions about the target market: do withdrawal periods, price statements, mandatory disclosures, units and references to your home market still fit? Notes, not legal advice, with a disclaimer on every display.
Glossary and SEO metadata
Brand names travel as placeholders and come back unchanged. AIOSEO title and description are translated along if they are stored on the post. Both without an extra switch.
This is how you open a market
Four steps, each with a visible result. No settings odyssey, no black box.
1. Add a language
Code, name, label or flag, hreflang code. German and English already ship with Wimpel. The setup checklist tells you what is still missing.
2. Scan and estimate
The assistant counts posts and words across all selected content types and turns that into cost, upper bound and estimated duration. Everything preselected, everything adjustable.
3. Confirm and let it run
Not a single line of text leaves your site before your explicit confirmation. The run continues in ticks even if you close the window, and it shows every error individually.
4. Review and publish
The drafts sit in your post list, filtered by target language. You read, correct, tick the reviewed box and publish. From here on the page belongs to the market.
A language is not a dictionary, it is a market
A perfect translation can still be wrong. The wording is right, but the withdrawal period does not apply there, the price is understood differently, the unit of measure is unfamiliar and the reference to your home market falls flat. Wimpel takes a second look after translating and asks questions.
- Five market profiles: Germany, Austria, Switzerland, USA, United Kingdom
- Review topics per market: provider identification, withdrawal and consumer law, price statements and tax, health and advertising claims, professional-conduct rules
- Context notes for every target language, even without a market assignment: one-to-one translation, formats and reference values, references to the source economic area
- The notes live on the post, with a counter in the post list and a section in the metabox
- No automatic rewriting, anywhere. You decide what happens
The disclaimer line: Market and context notes are editorial attention prompts for your own review. They are not legal advice and do not replace it. That note appears with every display, technically enforced and impossible to switch off.
Your content, your key, your server
Wimpel is not a proxy. Your visitors see pages from your own WordPress installation, not from someone else's infrastructure. And the AI translation runs through your own provider account: you store the key, you pay for your usage, we are not in between.
- No front-end proxy: the delivery path of your site does not change
- No word quotas, no recurring rent for your own content
- AI is an opt-in with two switches, off by default. Without your consent no text leaves the site
- Before the switch comes the explanation: what goes where, which provider, data-processing note, EU options
- What is transmitted is page content, never user or visitor data
- The job table stores counters, states and errors, never content
# Without AI opt-in: not a single outgoing call
# apart from the update check every 12 hours
GET https://hafenstudios.com/updates/wimpel.json
# With AI opt-in: your provider, your key
POST https://api.dein-anbieter.example/v1/messagesWimpel Pro
One package, one licence, all features. The 14-day trial runs without payment details, and renewal stays at the same price.
59 € per year for one website, 149 € per year for up to 10 websites. All prices net, plus VAT.
AI translation needs your own provider account. You settle that usage directly with your provider, it is not included in the price. All prices and the Complete bundle are on the pricing page.
What Wimpel does not do
A tool that names its limits saves you the trouble after the purchase.
No /en/ URLs by itself
Wimpel creates no rewrite rules and does not touch your permalink structure. An address like /en/about-us/ comes about as an ordinary page hierarchy. Google does not require a particular URL structure, what matters are the hreflang references.
No menus, categories or theme strings
Wimpel takes care of posts, pages and the content types you choose. Menus, tags, categories and theme strings stay untouched.
No AI account included
Translation runs through your own provider account. That keeps the cost transparent and the data inside your own contract, but it also means: no key of your own, no AI translation.
Not legal advice
Market and context notes are questions that draw your attention to a spot. They check nothing in a legally binding way and do not replace advice from a lawyer.
Frequently asked questions
What happens to my translations if I uninstall Wimpel?
They stay. Translations are ordinary posts and pages and they belong to you, not to the plugin. Uninstalling deletes nothing unless you explicitly tick that box in the settings. Then Wimpel removes only its own linking data and settings.
I already use an SEO plugin. Will there be duplicate hreflang entries?
Usually not: common SEO plugins do not output their own hreflang without a multilingual plugin. Check the source of a translated page once for rel=alternate. If a line appears twice, turn off the hreflang output in the Wimpel settings with one checkbox.
Do I need my own AI account?
For AI translation and the market notes, yes. Wimpel follows the BYOK principle: you store your provider's key and settle usage directly with them. The advantage is transparency, you pay no word rental and we never see your content. Without the AI opt-in, language management, linking, hreflang, the switcher and translation drafts remain fully usable.
What does a complete market cost in AI usage?
That depends on the size of your site and the model you choose, which is why Wimpel does not guess, it calculates: before the start the assistant shows word count, estimated price and an upper bound. Only then comes the confirmation, and the run does not exceed the confirmed budget.
Does Wimpel publish machine translations automatically?
No, and that is not a setting but a design decision. Every machine translation is created as a draft. Auto-publish does not exist in Wimpel.
Is there a free version?
Wimpel is sold as a paid plugin through hafenstudios.com. Instead of a limited free version there is a 14-day trial without payment details and a 30-day money-back guarantee: you see with your real content whether it fits.
Ready to raise the flag?
Get Wimpel Pro and open your first market, or ask us which language is worth doing first for your site.
