Census › Plugin profiles › GTM4WP
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Figures from the Plugin Directory Census · as of 28 Aug 2026
700,000
Active installs, lower bound
Group: 100,000 to 999,999 installs
24
Days since the last release
Group median: 12
4.5
out of 5, from 154 ratings
Group median: 4.7 (10+ ratings)
37.5%
Support threads marked resolved, two months
Group: 68.2%
Full profile on wordpress.orgShow on the mapCompare with your own plugins
What is GTM4WP and who is behind it?
GTM4WP is a WordPress plugin in the “Analytics and privacy” field, made by Thomas Geiger. It has been listed in the directory since 23 Sept 2013, so for 12 years. It is the only plugin by Thomas Geiger with at least 10,000 installs. With 700,000 to 799,999 active installs it belongs to the 100,000 to 999,999 installs group; its last release came 24 days before the reference date, and it is tested up to WordPress 7.0.
This is how the author describes the plugin on wordpress.org:
“Advanced tag management for WordPress with Google Tag Manager”
Self-description on wordpress.org, retrieved on 10 Sept 2026
When was GTM4WP last released?
The last release of GTM4WP came 24 days before the reference date; the group median is 12 days.
How many installs does GTM4WP have?
GTM4WP had 700,000 to 799,999 active installs on the reference date. Within its group, 14 plugins had a higher band and 9 plugins the same band.
The API reports installs only as a lower bound with one significant figure: 700,000 means at least 700,000 and at most 799,999.
Which WordPress version is GTM4WP tested with?
No directory notice: tested up to WordPress 7.0, while core stood at 7.1 on the reference date. The notice appears once the field falls below 6.9; that applied to 8.0% of the group.
How does GTM4WP compare with its group?
The group holds 399 listed plugins. 61.7% of them had a more recent last release than GTM4WP; 5.3% had no release for more than 365 days.
| Figure | GTM4WP | Group, 399 plugins |
|---|---|---|
| Days since the last release | 24 | median 12 |
| Rating | 4.5 (154) | median 4.7 (10+ ratings) |
| Support threads marked resolved | 37.5% | 68.2% |
| Tested up to | 7.0 | 47.6% on 7.1 |
| Requires PHP | 7.4 | most often 7.4 (41.6%) |
All values on the reference date
| Slug | duracelltomi-google-tag-manager |
|---|---|
| Author | Thomas Geiger |
| Active installs | 700,000 to 799,999 |
| Last release | 24 days before the reference date |
| Tested up to | WordPress 7.0 · core on the reference date: 7.1 |
| Requires WordPress | 3.4 |
| Requires PHP | 7.4 |
| Rating | 4.5 out of 5 from 154 ratings |
| Support threads, two months | 3 of 8 marked resolved |
| Listed since | 23 Sept 2013 |
| Total downloads | 14,934,106, updates included |
| Tags | google-ads, google-analytics, google-tag-manager, gtm, tag-manager |
Tags
| Tag | Plugins with 10,000+ installs and this tag | Rank by installs | Median days since release |
|---|---|---|---|
| google-ads | 3 | 1 | 3 |
| google-analytics | 24 | 2 | 10 |
| google-tag-manager | 8 | 1 | 17 |
| gtm | 5 | 1 | 9 |
| tag-manager | 5 | 1 | 24 |
Rank 1 has the highest installation band among plugins with 10,000+ installs and this tag; equal bands share a rank.
Class of 2013
GTM4WP has been listed since 23 Sept 2013. Of the 131 plugins with 10,000+ installs added in 2013, 82.4% released within the 365 days before the reference date.
Same group, shared tags
Not a recommendation; the same figures for comparison. Alphabetical.
| Plugin | Active installs | Last release | Rating |
|---|---|---|---|
| Burst Statistics | 200,000 to 299,999 | 9 days before the reference date | 4.9 (183) |
| ExactMetrics | 300,000 to 399,999 | 9 days before the reference date | 2.5 (1,547) |
| GA Google Analytics | 400,000 to 499,999 | 18 days before the reference date | 4.9 (158) |
| Google Analytics for WooCommerce | 100,000 to 199,999 | 3 days before the reference date | 2.8 (119) |
| Independent Analytics | 100,000 to 199,999 | 8 days before the reference date | 4.8 (166) |
| Insert Headers And Footers | 300,000 to 399,999 | 42 days before the reference date | 5.0 (134) |
| PixelYourSite | 500,000 to 599,999 | 4 days before the reference date | 4.3 (272) |
| VK All in One Expansion Unit | 100,000 to 199,999 | 4 days before the reference date | 4.0 (7) |
Do you maintain GTM4WP?
If you maintain GTM4WP, you can link to this profile, for example from your readme or your website. Both snippets show this badge:
HTML
<a href="https://hafenstudios.com/en/census/plugins/duracelltomi-google-tag-manager/"><img src="https://hafenstudios.com/census/plugins/badge-en.svg" alt="GTM4WP in the Plugin Directory Census 01/2026" width="220" height="40"></a>
Markdown
[](https://hafenstudios.com/en/census/plugins/duracelltomi-google-tag-manager/)
The image is loaded from hafenstudios.com; as with every request, our server records the usual access data, which is deleted after 14 days. If you prefer not to, use a plain text link.
A value is wrong? Write to moin@hafenstudios.com; a documented correction leads to a new version.
How to cite
hafenstudios (2026): GTM4WP – A Google Tag Manager (GTM) plugin for WordPress, profile in the Plugin Directory Census 01/2026, reference date 28 Aug 2026. https://hafenstudios.com/en/census/plugins/duracelltomi-google-tag-manager/
Source and status
All values come from the full pull of the public wordpress.org API on 28 Aug 2026 (reference time 21:56:30 UTC). The analysis and text on this page are available under CC BY 4.0; the raw values come from the public wordpress.org API and are in the raw data. How the count was made is set out in the method, what the fields do not say under limits. hafenstudios builds WordPress plugins itself, see the conflict of interest. Corrections to moin@hafenstudios.com; a documented correction leads to a new version. From issue 02 this page will also show the change since the previous reference date. Collected and prepared by Horst Wenzel.
Plugin names and trademarks belong to their owners. hafenstudios is not affiliated with the authors named here.
