How much revenue does adblock cost you?
Every blocked ad impression is lost revenue. Set your pageviews, your RPM and your estimated adblock rate, and see live roughly how much adblockers likely cost you every month.
Benchmarks based on experience and publicly available publisher reports, not a measurement of your site. Your real RPM is in your ad account.
Assumptions, not a measurement. For context: GWI puts the share of ad blocker users worldwide at around 30 percent for the second quarter of 2025. You only see your real rate once you measure it on your own site.
Formula: pageviews × (RPM ÷ 1,000) × adblock rate = estimated loss per month.
Honestly, this is an estimate
RPM and adblock rate vary a lot – by niche, device mix, audience and ad format. These figures are based on industry studies and experience, so they’re rough orders of magnitude, not an exact forecast for your site.
Adjet (free) shows your real adblock rate right in the dashboard – measured from your actual visitors, not estimated. Automatic adblock recovery is coming with Adjet Pro. Pro · in progress
Measure your real adblock rate with Adjet
Adjet (free) shows you in your WordPress dashboard how many of your real visitors block ads – no guessing. Automatic adblock recovery is in progress and coming with Adjet Pro.
