elopage Alternatives 2026: Six Options Compared by Fees and Data Ownership

You sell online courses, a coaching program or digital products through elopage, now ablefy, and wonder whether it could be cheaper or more independent? This comparison first clears up the naming question and what ablefy costs today. Then six alternatives sit side by side in one table, each with a short, honest assessment. One of them is our own route with WordPress and MemberJet. We say so openly, and the table treats it like the others.

elopage is now called ablefy: what you need to know

If you're wondering why "elopage alternative wordpress" searches increasingly surface the name ablefy: the company behind elopage rebranded in 2024. The platform itself (selling courses, memberships, coaching sessions, and digital products with built-in payment processing) has stayed essentially the same, just under a new brand name. Existing customers were migrated over, and the core functionality hasn't shifted. So if you're looking for an alternative to elopage, you're effectively also looking for an alternative to ablefy, and vice versa. Because both names are still in circulation, we use them interchangeably throughout this article. The footer of ablefy.io now carries a notice that the redirects from elopage.com will end soon.

What ablefy costs today

According to ablefy's official pricing page (retrieved 29 September 2026), there are two plans. “Sell”, for selling only, costs 27 euro a month. “Create & Sell”, with courses, membership areas and community, is priced by member count: 59 euro a month up to 150 members, 119 euro up to 3,000, 229 euro up to 10,000 and from 397 euro with no limit. On top, ablefy charges 2.7% + 0.50 euro for every successful standard payment. In the reseller model, where ablefy becomes the contract partner of your buyers, another 2.5% + 1.00 euro per sale is added.

A worked example for scale: a 100 euro course with 50 sales a month costs 59 euro in base fee on the smallest course plan plus 50 × 3.20 euro in payment fees, 219 euro a month in total. The reseller model adds 50 × 3.50 euro = 175 euro. Once more than 150 members have access, the base fee moves up to the next plan.

What elopage/ablefy genuinely does well

Before we talk about alternatives, an honest look at the strengths, because they're real. elopage/ablefy was built as an all-in-one solution, and that's exactly its biggest advantage: you barely have to think about technical plumbing.

• Payment processing in one place: Credit card, PayPal, direct debit, invoice purchase, and installment plans are all built in, without you having to connect a payment provider yourself.
• Invoicing and tax handling automated: Invoices are generated automatically, and VAT specifics around digital sales are covered by the platform instead of you working through OSS procedures and country-specific rules on your own.
• Courses, memberships, and coaching in one tool: From a classic course platform to recurring memberships to bookable coaching slots, a single interface covers a wide range of sales models.
• Fast start with zero technical setup: You create an account, set up a product, and can start selling within a short time: no hosting, no plugins, no server knowledge required.

For many solo entrepreneurs who want to start quickly without technical overhead, that's a genuinely compelling combination. There's a good reason elopage/ablefy is so widely used, particularly among course creators selling into German-speaking Europe.

The honest downsides of elopage/ablefy

The other side deserves the same honesty. The price for the "everything in one place" promise comes down to four points that tend to weigh more over time.

• Ongoing fees plus transaction costs: On top of the monthly base fee, every successful standard payment costs 2.7% + 0.50 euro, more in the reseller model. As your revenue grows, your costs grow with it, not just once, but permanently, and with every single sale.
• Platform dependency: Design, feature set, checkout flow, and the roadmap are entirely in the provider's hands. What works today can change with the next pricing update, and you have no say in it.
• Your data sits externally: Member data, course progress, and purchase history live on the platform's servers, not in your own infrastructure. An export is usually possible, but structurally you're dependent on a third-party provider.
• Lock-in when you eventually switch: The longer you run your business on an all-in-one platform, the more processes, content, and customer relationships become tied to it, and a later switch gets harder, not easier.

None of this makes elopage/ablefy a bad choice. These points are simply the price of convenience, and for some sellers, that price is worth paying. For others, whose revenue is growing or who care about owning their own data, it eventually becomes noticeable.

Six alternatives to elopage and ablefy at a glance

The table separates what often gets mixed up: who takes the payment, where the courses are hosted and who owns the data. All fees come from the providers' official pricing pages, retrieved on 29 September 2026. Anything not stated there appears as “not stated” and has not been checked by us.

Sources, all retrieved on 29 September 2026: ablefy.io/preise, digistore24.com/de/vendoren, coachy.net/de/preise and coachy.net (EU storage), memberspot.de/preise, kajabi.com/pricing, teachable.com/pricing, and for MemberJet our pricing page. Kajabi and Teachable list their prices in US dollars. Prices change, so check the current page before you decide.

CopeCart is not in the table, but it is an option as a payment provider. According to copecart.com it charges 4.9% + 1 euro per sale with no base fee; early adopters who qualify pay from 2.9% + 1 euro until 31 October (as of 8 October 2026). On 29 September only the early adopter offer was shown there, which is why the standard rate was missing until now.

The alternatives one by one

Digistore24: the reseller with no base fee

Digistore24 is not a course area but the seller of your products. As a reseller it takes care of invoicing, tax remittance and handling returns, according to its own site. Fees only apply once you sell: 7.9% of the gross price plus 1 euro per sale. For a 100 euro course that is 8.90 euro per sale with no base fee, compared with 6.70 euro per sale plus the monthly plan at ablefy in the reseller model. If you sell little, no base fee is usually cheaper; if you sell a lot, the plan pays off. For the course area itself you need a platform like Coachy or your own WordPress site.

Coachy: hosted membership area with a Digistore24 connection

Coachy sells fixed plans: 42 euro a month for one course, 78 euro for three, 234 euro for unlimited courses, each plus VAT, with two months free on annual billing. According to Coachy, data is stored within the EU. Its pricing page names no transaction fee of its own, but it does name connections to Digistore24, for example for one-click upsells, and via Zapier or Make to further services such as PayPal. So you pay the plan price plus your payment provider's fees. A good fit if you want to start without technical work and sell through Digistore24.

memberspot: no transaction fee, but member limits

memberspot prices by plan and member count: Starter at 49 euro a month for one course and 100 members, Grow at 119 euro for unlimited courses and 2,500 members, Scale at 249 euro for 10,000 members, all prices net and cheaper on annual billing. According to its pricing page, memberspot takes no transaction fee; Stripe's fees come on top. The pricing page does not say where the data is hosted.

Kajabi: lots of features, prices in dollars

Kajabi bundles courses, website and community and, according to its pricing page, takes no revenue share. In return the entry price is 179 dollars a month, 143 dollars on annual billing; Growth costs 249 dollars, Pro 499 dollars. Payments through Kajabi Payments carry card fees that vary by country. Kajabi pays off mainly when you run a lot of revenue through a single platform and the high base fee is spread thin.

Teachable: cheap to start, expensive per sale

Teachable starts at 59 dollars a month (39 dollars billed yearly), but on the Starter plan it takes a 7.5% transaction fee per sale. From Builder (119 dollars, 89 billed yearly) and Growth (239 dollars, 189 billed yearly) that fee drops away; card fees apply on every plan. For a 100 euro course with 50 sales a month, 7.5% comes to around 375 euro, so the Builder plan pays for itself quickly.

WordPress + MemberJet: your own course platform with no commission

The alternative to an all-in-one SaaS platform doesn't have to be complicated. If you already run WordPress, or are willing to move your presence there, you can build a fully functional, self-hosted course platform with just a few building blocks.

At the core is our plugin MemberJet: a GPLv2-licensed membership and course solution for WordPress with a free version that already carries a complete course, plus paid tiers on top (MemberJet Pro 149 euro a year for three websites, Fleet 399 euro a year for 25). You build courses, modules, and lessons directly in WordPress, including drip content, progress tracking, quizzes, and per-lesson discussions. Payment processing itself isn't handled by MemberJet, but by Digistore24: MemberJet connects to Digistore24 through an IPN interface (Instant Payment Notification), secured with cryptographic SHA-512 signature verification and processed idempotently, so the same notification never triggers a duplicate unlock. When someone buys your product, MemberJet automatically creates the member account and unlocks the course; on a refund or a failed payment, access is reliably revoked again.

The decisive point for comparing this to elopage/ablefy: Digistore24, acting as a reseller, also handles invoicing and the VAT side of the sale, so you get comparable convenience to an all-in-one platform, except your course content, member management, and learning experience run entirely on your own WordPress site. This is complemented by AI course tools built on Claude, following a bring-your-own-key (BYOK) model: you connect your own API key and get help drafting courses, lessons, and quizzes, instead of those costs disappearing into an opaque platform bundle. And because MemberJet runs self-hosted, member and course data live in your own WordPress database, an important point if GDPR-compliant, independent data ownership matters to you, instead of that data sitting structurally with an external SaaS provider.

There is no revenue share on any tier. The honest limit: MemberJet is built around Digistore24 and does not connect a broad range of payment services. If you want to bill directly through Stripe or PayPal, one of the hosted platforms suits you better. And setting up WordPress, MemberJet and Digistore24 takes time once, which ablefy or Coachy spare you.

Who should honestly stay on elopage/ablefy

This is deliberately not an argument against elopage/ablefy: if you're just getting started, want to avoid technical setup, or only plan to sell a single, manageable product, the all-in-one solution remains a solid, obvious choice. You're paying for convenience, and at low volume that convenience is often worth the money. If you're already running successfully on elopage/ablefy and are happy with day-to-day operations, there's no compelling reason to switch either: "it works" is a legitimate argument. Switching tends to pay off once transaction costs start to bite, you want more control over design and data, or you want your offer to eventually run on your own, independent infrastructure.

Migration outline: how to make the switch

If you decide to move, a structured approach helps make sure you don't lose a single sale or a single member's access during the transition.

1. Take stock. List every active product, membership, and piece of course content, and export whatever can be exported: text, videos, downloads, member lists.
2. Set up WordPress and MemberJet. MemberJet's setup wizard walks you from zero to a working membership area in a few steps.
3. Create your Digistore24 account and product. Set up your product in Digistore24, then connect it to the matching course in MemberJet.
4. Rebuild your course content. You recreate modules and lessons in MemberJet; for larger courses, the AI course tools can help you rough out structure and lesson text faster.
5. Plan for a parallel run. Keep the old platform running for existing memberships for a while, while new sales already go through WordPress. That way you avoid a hard cutoff for existing customers.
6. Notify and migrate existing members. Communicate the switch actively, offer the new access via a magic link, and only shut down the old platform once every active member has moved over.

A migration isn't a weekend project, but it's no reason to worry either, as long as you tackle it in clear steps instead of switching everything at once. If you're also weighing options against other all-in-one platforms, our comparison The Best Kajabi Alternative for WordPress walks through the same trade-off from a different angle, and if MemberPress is on your shortlist too, see MemberPress Alternative: When MemberJet Wins.

Conclusion: pick the model first, then the provider

The six alternatives solve the same problem in three ways. Digistore24 handles the sale with no base fee but needs a course area alongside it. Coachy, memberspot, Kajabi and Teachable deliver the course area ready-hosted, at plan prices and with the data held by the provider. WordPress with MemberJet is your own platform: one setup, and in return no revenue share on the course area and all course and member data in your own database. ablefy itself remains a solid choice if the all-round package is worth the base fee to you. What each MemberJet tier includes is on our pricing page.

Frequently asked questions about the elopage alternative for WordPress